OUR GENERAL POLICY
When it comes to consumer data collected electronically, Howard's strives to provide notice, choice, access and security-in precisely the ways described below. In general, you, as an existing or new consumer-customer, can visit Howard's on the World Wide Web without saying who you are or revealing any information about yourself. Our web servers collect the domain names, not the e-mail addresses. This information may be aggregated on a "no names" basis to measure the number of visits, average time spent on the site, pages viewed, etc. Howard's uses this data to measure the use of, and improve the content of, our sites.

HOW YOUR CONSUMER DATA MAY BE USED
There are times when Howard's may collect information from you, such as your name and street and/or e-mail address. When information is requested, we will try to let you know, at the time of collection, how we will use it. Usually, the personal information we collect is used only to respond to your inquiry, process an order, allow you to access specific account information, or advise you of special promotions, discounts and updates. Individual information may be shared within Howard's to better serve our customers' interests and needs. We will not make e-mail addresses available to outside organizations or companies. If you register with Howard's website online, we may use this information to provide you with custom information about Howard's offering in support of your shopping needs. Technologies such as "cookies" or "web trackers" may be used to provide you with tailored information. A cookie is a tiny element of data that a web site can send to your browser, which may then be stored on your hard drive so we can recognize when you return. You may set your browser to notify you when you receive a cookie. Other new and innovative technologies which may enable us to customize our offerings to better meet our consumers' needs may be used if and as they become available.

NON-CONSUMER COMMUNICATIONS
Howard's engages regularly in electronic communications with persons and entities other than consumer end-users. This includes communication with business entities with whom Howard's has an existing or prospective business relationship and their employees or agents. In order to avoid possible confusion, the privacy options set forth below are not meant to apply to communications generated in the "business-to-business" or B2B environment. In addition, communications utilizing Howard's computer equipment and/or e-mail addresses are considered non-consumer usage and are therefore not encompassed by the Howard's Privacy Policy.

OTHER WAYS TO PROTECT YOUR PRIVACY
1. If you receive solicitations for products or services not of interest to you, promptly notify the solicitor that you do not want to receive any further unwanted solicitations. 2. Remove your name from many national mailing and telephone solicitation lists by contacting the Direct Marketing Association and asking them to add your name to their "Do Not Solicit" files. You may contact the DMA at www.the-dma.org or by writing to Direct Marketing Association, Mail Preference Service, P. O. Box 9008, Farmington, NY 11735-9008. 3. Only provide your personal data to companies whose brands you know and trust and whose privacy policies are clearly disclosed for you to read. 4. Spam, or unsolicited bulk e-mail, can be reduced by avoiding the following practices: Posting to an online service or any Internet bulletin board - Posting in a use net newsgroup or mailing list - Spending time in chat rooms or with an online service that displays your address - Including yourself in an unprotected online service members directory - Opening any attachments to unsolicited e-mail - Signing up for a "removal service" - you may be adding your name to a spammers list 5. Pro-active anti-spam steps you can take include: Be careful about replying to spammers, - it only confirms your active e-mail address. If you can confirm their address, send spammers a certified letter instructing them to stop all further e-mails - Open a second e-mail account for "public postings" such as newsgroups or chat rooms. - Check whether your browser is disclosing your address-if so, reset your browser or use a free product to block it. Report spammers to your Internet service -their anti-spam policies may help.

SECURITY STATEMENT
In an effort to make your visit both efficient and safe, all transfers of credit card and personal information via this site meet Howard's rigorous Internet security standards.